The world is modernized, and almost all the people in the world are touched by social media. It can be called the social media revolution. Billions of people are connected with each other through social media. It has become the source for news, entertainment, marketing, and other tasks too. But all platforms don’t have billions of users or authentic users. The dominating ones are in the list only.
Most Popular Social Media Platforms
These social media platforms are dominating the world of social media:
1. Facebook
It was the big bull in the social media world. But not anymore. That is because it has become Meta now; well, the company is called Meta, which also owns WhatsApp and Instagram. Facebook has 2.9 billion monthly active users, and its revenue in 2022 will be $86 billion. It was founded by Mark Zuckerberg in 2004. Now, this platform doesn’t just allow users to connect with others. But it allows users to promote their business with ad support.
2. YouTube
It is the largest video sharing and second among all social media platforms. It has 2.2 billion monthly active users, and it will have a revenue of $28.8 billion in 2022. This platform has been dominating the video-sharing market for many years, and still, it is at the top. The number of users is increasing day by day. Anyone with an Email account can open a YouTube channel and make videos.
3. WhatsApp
It is a free messaging application that was founded in 2009. But now, this app is owned by Meta, the same company that owns Facebook. Now, this application has over 2 billion active monthly users, and in 2022, its revenue will be $5.5 billion. It has a huge user base because messaging here is free along with other useful features.
4. Instagram
Who doesn’t know about Instagram nowadays? It has become a sensational social media platform for promoting brands, personals, and businesses. It has more than 2 billion monthly active users. At the same time, almost all celebrities use this media app to share their photos and video. Because the reach in this platform is great. However, the total revenue of this platform, according to the 2022 report, is $24 billion, and it is also owned by Meta.
5. Twitter
It was founded in 2009 and had over 217 million monthly active users. It generates around $1.2 billion. Now, you can ask why this platform is in the 4th position on my list. Well, it hasn’t got that many users. But it got authenticity and great power that can dominate other social media platforms. You can get an idea from the past events that Elon Mask is constantly trying to buy this platform. Twitter is best for reliable data and free speech since it’s been used by influential persons.
6. TikTok
This social media platform was founded in 2016 that has over 1 billion monthly active users. At the same time, it will generate $11 billion in 2022. However, it is a leading short video-sharing platform that has a great reach. Anyone can create videos on this platform and promote their talent. But, since to various controversies, many countries have banned this app.
A social media platform that has these many users are great for promoting business and brands. You can use them to promote your talent too.
